An Introduction to Online Marketing
A strong web presence is essential for any business. Online marketing can provide a cheap and easy way to attract and maintain customers. Customers have certain expectations of a business, and one of these expectations is an easy to find and easy to access web presence. Usually, this is achieved by coupling a website with a few different means of advertising through the internet. An online marketing agency can help a business owner decide what kind of advertising setup is best for them. Below is some brief information designed to orient a business owner to the different types of online marketing.
Content marketing is very broad, and is largely used as a catch-all term to describe any content that is published to the internet (blog posts, photo albums, etc) designed to attract customers. Content marketing usually ties in to other forms of advertising. For example, having a blog on a website may make the website more relevant to search engines, thus making the website easier to find for customers. Content marketing is a great way to indirectly sell products and services, because it can raise awareness about the need for a certain product and service, driving business to a certain company.
Search Engine Marketing
There are two main types of search engine marketing: Pay Per Click (PPC) and Search Engine Optimization (SEO). PPC advertising is simple; a sponsored ad is placed into the results of a web search, and anytime this ad is clicked the business placing the ad must pay the search provider a certain amount. The advantage of PPC is the constant appearance of a business in search results; the disadvantage is, of course, the cost. SEO attempts to move the business up in the search rankings by making the website more relevant to the search provider, and does not cost anything to implement. All websites should be optimized for a search engine, but the need for PPC can be determined by a cost to benefit analysis by the business owner.
Social Network Marketing
Aimed at youth, marketing through social networking has become extremely popular over the past few years. The advantage of social network marketing is that it is cheap. However, it can be difficult to target the correct audiences on social networking, and advertising to younger users can be difficult. Social network marketing takes a good deal of finesse to implement, and an experienced online marketing agency can be very effective at correctly implementing the correct advertising for each social network.
Who Needs Online Marketing?
In short, every business owner needs online marketing. The internet is the number one source of business referrals by a wide margin. Most people will use web searches as their method of finding a product or service that they require. Because of this, it is vital that any business establish a well-maintained web presence that will keep their business relevant in the digital age. While the concept of establishing and balancing a complex and diverse web presence may seem daunting, there is no need for a business owner to handle this alone. Professional help from an online marketing agency can ensure that everything about a company’s presence on the internet is perfected.